Final music video promo

Audience feedback

I invited 4 people to watch my overall final product, my music video promo. I asked them for their honest opinion and this is what they said.
Tim Anderson (media teacher)
Overall Emily i think your video is very effective, it is all narrative based which could look boring but it doesn’t. The end sequence is very artistic and you’ve edited it well with the beat. The colour effects are very good as well. If you were to do it again i would suggest varying your techniques and contrasting the narrative base to also including performance base so you had a variety of techniques and wasn’t as draining to watch. The acting works well, the characters are suitable and the footage is very good.
Beth Mcbride (friend and also media student)
I think its good. The action is linked with the beat very well, it is cleverly edited. The narrative is funny and enjoyable and with me being a 18 year old girl in relationship i can relate with the narrative. The song is very catchy and the narrative you have chosen works well with it, you’ve used some clever editing techniques, i really like the way you’ve overlapped the letter and you in the background it works well.
Jonny Kelly (a2 media student)
The overall video is good. I know both the characters in the video so feel i am being slightly biases, it can get a little boring at some points because it is all narrative based but the editing techniques you have used are good, and you have made sure the action goes in time with the beat which is clever and consistent. I don’t like the end though, it seems strangely to slow and the camera is a little shaky.
Steve Brown (family friend62 years of age)
I like the video, the song is very jolly, and the action links with it. Both good actors and would have looked silly with anyone else in it. I find it easy to watch as its very smooth editing. Felt a little uncomfortable with some of the shots (the kissing) but apart from that its enjoyable.
^that quote shows the advantages and disadvantages of voyeuristic pleasure.

Audience Questionnaire

I also produced a questionaire, and handed it out to 6 students, 3 girls and 3 boys to make it fair.

Q1. What genre would you say my music video comes under?

Rock

R&B

Indie

Pop


Q2. Identify what target audience you think my video was aimed at.

………………………………………

Q3. What features appealed to you in my video?

……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Q4. If I were to change anything about my video what would you suggest?

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Q5. Do you think my music video successful in covering a variety of conventions?

YES

NO

Q6. Does the lyrics and beat of the song, reflect the narrative and performance structure do you think?

YES

NO


Answer:
Q1. Boy 1= indie boy 2= pop boy 3= indie
girl 1= indie girl 2=indie girl 3=indie

Q2. 5 said = 16-20 1 said = 13-16

Q3. "the effect at the end with the letter overlapping the girl."
"the way the action is in fast forward so it blends in with the beat of the song."
"i really liked the bit when the girl is laid on top of the boys feet and they are spinning round, the effect looks really good"
" i like the way you put a recording button and a date on the screen for the entire video to make it look more realistic as though it was a hand held documentry tape"
"the photograph flashes at the end were really creative"
" I liked the way the colouring was really contrasted, it stood out and didnt make the video look dull and plain."

Q4. all said =" i would have had some performance element in so the video wasnt too tedious."

Q5. YES

Q6. YES

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I believe I used many conventions in my music video. The overall video is a narrative performance. There are no performance elements in it. I decided to conduct my video in this way because the music is very fast pace and the narrative fits really well with it. I wanted to do something different for my music video and not make it look like every stereo-typical music video. To do this I used ambiguous techniques to make the video stand out. My personal aim was not to get the genre of the music across through the video as I believe the song does this within itself but I wanted to entertain the spectators by including elements that they can relate to, that’s where the theme ‘relationships’ came from, as the majority of my target audience for my video/song can relate to this theme.
A convention I used in my video was direct audience address. This is where the character looks directly at the camera aiming something towards the audience. This can be singing, miming, talking, or simply looking. Throughout my video Thomas and myself both look directly at the camera, Thomas just looks or poses on the word ‘model’ his actions link with the word, this repeats throughout the video every time that specific word is said, this shows continuity. I look at the character laughing and miming talking, this looks as though the spectator in the audience is playing the part of Thomas, as the effect makes it feel as though I am speaking to you individually. This involves the audience and automatically involves them. This effect also differentiates the characters within the videos fantasy and our reality.
Another convention I used was the idea of the audience indulging in voyeurism. This is where the audience at home is watching something that is slightly awkward and the characters involved on screen are unaware of anyone watching them. My entire video is in the idea of a document home made video. With the characters been boyfriend and girlfriend, holding hands, kissing and been generally intimate this is uncomfortable for the people at home but also, they cant help but watch and enjoy. Also there is a shot when a love letter is apparent, this is a personal aspect between the couple but the audiences are able to slightly read it.
I edited my footage in time with the beat which makes the video easier to watch as each action likes with the beat of the song. With my video been completely narrative based this technique kept the narrative flowing.
I also made sure the characters in the video were dressed accordingly to the genre of music. The image they portrayed was teenagers experiencing a lifestyle stereo-typical teenager’s experience. They wore casual clothing, jeans, t-shirts and hoodies to show their street awareness and urban like ways.
I did not use miming within my video as I felt it was extremely difficult to get the miming exact and if it was slightly out of place it would have looked armature. The narrative of the story doesn’t have a specific story line it is just clips of the couple together having a good time, and with the idea of having a recording button a the top of the screen and a date at the bottom this shows that the video is being recorded like a documentary which adds realism and makes the idea more understandable for the audience. The narrative doesn’t have an exact beginning and end but both clips are exactly the same apart from the end shot is slowed down with the speed and duration button to make it seems as though the narrative is coming to an end. I then ended the full video with a white brick wall fading into black, this links with my digipack ideas. The beginning and end shots both fade in and fade out, I think this gives the idea f opening the footage then closing it, a definite beginning and end. The entire footage is ambiguous as the audience doesn’t fully understand what the idea behind the video is and also leaves their imagination running when it comes to the ending. It could suggest is this couple happy? Is it al a flashback or current times? Do they break up?
For my CD front and back cover I used typical conventions of what other cd’s covered. I made the artists name bigger than the song name which is an element that was shown on other cd front covers I analysed. My cd front cover is very simple, it only has the artist name, the album name and a film rail. I chose this idea to make sure that album if it was to sell was only sold by people interested in the music, the song rather than the band and their image. The band themselves are pretty popular to their fans who enjoy the genre but to people who are interested in other genres such as r&b and pop music they would probably not have heard of this band before. So not having the band on the front, or the characters involved in the video I think this would be more beneficial for the audience only interested in their music. The film rail idea I think is very artistic as it links with the idea ‘photobooth’ which is the name of the song but also if you look closely it has small pictures of the characters in the music video on the film rail. This would advertise the video and the browser could relate and recognize the song more if they then see the characters in the video on the front of the cd. The pictures in the film rail include the theme scopophilia slightly as the characters are kissing and being intimate. This is also voyeuristic as the characters are unaware that the audience is looking at them being so close. I think this also links with their target audience and is more enjoyable for them as they can relate.
The back cover of my cd album continues with the front, showing continuity. It has the same background, the white brick wall which appears on my cd, my poster and my video. It has the same fonts as the front page and the poster which also shows continuity and gives the overall image a rebellious, urban looking effect which links with the genre of the band and music. The back cover has a picture of a camera flashing in a Polaroid which suggests the ideas behind the title of the song photobooth, the idea that the couples are taking photos together to create memories. I wrote the song titles out in numeric order which is a convention of cd back covers and makes it easier to be able to click on the number and listen to the song shown on the back.
Other conventions I included on my cd back cover was the barcode, the producers name and copyright laws. These appear on all cd covers, the barcode is there so the spectator can buy the cd. The producers name is their to advertise and inform the audience who the band are made by, and the copyright laws are there to warn the audience that each song is individual and signed up to copyright so if anyone was too record or steal their music and make them their own, serious allegations will be made. This also makes the band look more important and professional as they are an actual signed band.
I then had to produce a magazine advertisement poster. A poster that would appear in a magazine advertising my artist’s new album/song. My poster is yet again similar to my cd cover. It has th same background, fonts and film rail, but also included a focus point image. The band title and album name is at the top of the page which is another convention of posters. It also borders the image and is a focu point but doesn’t distract from the main image. Thomas, the character which appears I the video and on the film rail. This would advertise the poster well as it will introduce the characters from the video on to a poster. The overall poster suggests the genre of the music as the look is edgy and rebellious again because of the off colored brick wall, Thomas’s laid back, casual look, he is not looking towards the camera which suggests rebellion. The title and album name are the same. The film rail is at the right hand side of the page, suggesting a border type look.
Information added is the date it is released, other song names on the album which is a ‘lure’ by including this it makes the audience remember other songs the artist has produced. 5 * which suggest the album is very good. A convention of posters is *’s to represent other peoples opinions, usually other artists opinions or music critics, and if their id 5* the songs look promising, advertising the album further and hopefully making it more appealing to buy.
Another convention I used was product placement, the HMV logo is this. It is informing the audience of where they can buy the alum from. I chose HMV as it is known all over the world and makes the album look promising and professional. It gains strong iconography.

How effective is the combination of your main product and ancillary texts?

I think that both my main product and ancillary texts relate to each other well. They have the same theme and the same stylistic features. They all looks lightly rebellious, urban looking and edgy, which links with the genre of music, been indie/electro. The images look artistic, but grungy looking as they are all in black and white. The fonts look sharp, bold and graffiti like. For all three products they all somewhere on the page include the name of the artist and the song and a film rail which links with the song. The lyrics are all to do with the theme ‘relationships and young love’ The white brick wall appears on all of my products. This shows continuity and ambiguity as the audience don’t understand what the brick wall represents, on my ancillary products it shows rebellious, casual urban look, but on my video it appears at the very end, this could suggest the relationship has come to an end, it uses the cliché ‘come to a brick wall’ which suggests the relationship has hit rock bottom. It could also be representing a full stop, the end of the video.

What have you learned from your audience feedback?

Overall the amount of people who have sen my final production i cannot count, but the specific people i have asked to watch it have all said that the video is enjoyable to wach as it is so fast paced and the narrative links with it. The narrative is sweet and relevent to society today. The editing is cleverly done as their have been many techniques used. he video creatd continuity all the way through which makes it easy to watch.
If i was to do it again though i would include performance techniques aswell, miming or choreography, just so the footage doesnt get to tedious.

How did you use media technologies in the construction and research, planning and evaluation stages?

For my research I watched many different music videos and analysed them and tried to come up with any ideas or suggestions from the other music videos which could take on board and interpreted my own ideas with. I watched videos from all different genres including the genre I am also doing. I looked at the way the music video was performed, if it was performance or narrative based. The costumes included the ideology behind the video, the cinematography and editing used, the use of different lighting and camera angles. After viewing these and analyzing them I then began to think of what my video would consist and how I would construct it. I used the internet to do all this, watched the videos on YouTube, I also watched music videos on sky tv channels such as Kerrang and TMF to get a variety.
I then chose my song after long consideration and listening to many different songs, I chose my final idea, Friendly Fires Photobooth because it was fast pace and easy listening, I also found that when I listened to this I had many ideas, so the more ideas I had the more I could experiment.
I then analysed the lyrics to really come to terms with what my video would have to suggest. That’s when I then came up with idea ‘relationships’ and ‘young love’ After realizing this it narrowed my ideas down slightly. I then analysed 3 music videos. I looked and talked about the structure, the cinematography, lighting, editing, m.e.s and sound. After doing this for all three videos I then came up with a final idea of my own, including some aspects from these videos.
I then began my planning. I designed a storyboard, one of many, to put my ideas into place. I considered the timings, the shots, the angles, the characters involved and the exactly lyrics the action would be shot on. I also did a short synopsis and a list of ideas, shot structure and order to really put my ideas across and gather them all up to get a final definite idea.
I then shot my footage on a mini DV motion JPEG camera. I experimented with many different angles, so I shot my footage over an over again from all different angles, so I would have more of a selection to choose from and edit with. I then uploaded my footage onto Adobe premier pro 1.5 editing suite on a PC computer, this was a software I had never used before so I found it very challenging at first. Once my footage was uploaded I was then ready to edit.
For my music video promo, when I first uploaded my footage I was not happy a it all looked simple, boring and very un-professional but as soon I got the hang of editing my footage completely took a turn for the best I feel and looked like a completely different video, This showed me that the making and art of constructing a video is all in the editing.
I used tools on Adobe Premier such as: the fade in and fade out tool. This was were I would click on the section of the clip I would like to work with and I would drag it until the fade in or fade out was how I wanted it. I used this tool on nearly every clip to make the video flow better. I used the speed/duration button frequently as the footage I originally shot was slow, and because my song was fast paced the footage did not look right, so I made all my footage from 100.00 to around 15000-200.00 and some clips even faster. I used the reverse key which is also selected on the speed duration setting, cropped some footage then right clicked and chose the reverse button this would reverse the clip I had chosen. For all my clips I manipulated the color to make the footage look more contrasted and brighter, this added realism and made the video clearer. I did this by clicking on the clip then effects, then the matrox color key, then I altered the balance until I was satisfied. At first I copied each effect and pasted the attributed but I found, doing this each clip sill looked different because of the original lighting the footage was set in. So therefore I had to manipulate the colors of each clip separately until I was happy. For some of my clips I overlapped two clips on top of one another. I then altered the top clip so the image was slightly invisible, then I would have the clip underneath in full contrast, this would make the clip on top faded but the clip underneath strong, this creates a nice effect as there are two clips showing on top of each other. I did this quite often with the tree clips, so the trees would be spinning then would carry on spinning over another clip, it showed continuity and also time passing. I also used this effect towards the end when the letter footage is over the top of me talking to the camera. This looks good as you can read the letter, but also have my face underneath, which makes the image overall look effective and exciting to watch. For two clips in my video, the ones were Tom and I are laid down on the floor looking at each other, I vertically flipped on of these so it looked different the second time you saw the same image. I really enjoyed editing the section at the end when 5 different photographs are shown on the screen, the sound of a camera flashing and an actual flash appearing on the screen. I did this my videoing photos, uploading them, changing the size of them, and then creating a white background and making it last a minimum of 0.5 seconds. This would make the image flash very quickly. I then found a camera click sound on the computer, so I added this where the white background image was then added the photographs after each click. This made it look as though the picture was being taken. I then used the matrox advanced DVE button to create a slideshow of the photographs. In the last sequence I cropped the images, froze the screen, then pasted the image to make it look like the photo is being taken, then the footage would carry on playing, then it would repeat every time the word ‘photobooth’ was sung.
I made my ancillary texts on Adobe Photoshop which is a program designed to manipulate photos. For my cd front and back cover I took photos of my own digital camera then uploaded them, and edited them until I was happy. For my front cd cover I took 5 pictures of Tom and I together, then uploaded them on top of a film rail picture I got off the internet then edited the full thing until I was happy. I made them black and white by changing the saturation key on Photoshop. I used the adjustment key and warped the image until it looked like it was hanging off the page. I also used the razor key on the left hand side panel to get rid of any unnecessary images or bits of the picture I didn’t want, I used the magic wand tool also to do this for the writing. For my poster I also used Photoshop. I made all the images black and white, and heightened the contrast and brightness to make the images look sharper and bolder. I got my fonts off the internet on a specific website designed for fonts. I then found a few I liked but decided on this one as it looks urban like.

Health and Safety

For my music video their were a minimum of health and safety precautions but some that were obvious where, the fact that some of the footage was sat at college on the field, they were large buildings, logs and fences surrounding the area, this could have been an issue as tom and myself both had to get on each others backs, run and chance each other. With these obstacles in the way they could have been an accident, luckily they wasn’t as we were careful. Tom climbs a tree at one point in the video. This could have been a problem as the branches were sharp and his foot could have slipped and he could have been injured but thankfully he wasn’t as he climbed the tree slowly and watched his step. A few shots were taken with Tom stood on a log in the centre of a lake. If he was to fall this could have been dangerous, but he didn’t as he placed himself directly in the centre of the log and held onto a branch above his head. Tom does a cartwheel in the video, if he had of knocked someone or something this could have been a major problem and a prone to injury but he didn’t. Due to the cast and the other people involved in filming their was no injuries as everyone was careful and did things slowly. However that does not ignore the fact that they were some slightly dangerous things that could have encouraged accidents.

Final cd covers and magazine advertisment

This is my final back cover for my cd. It is simply the white brick wall which shows continuity from the front cover which is also the white brick wall. I have wrote out 4 song titles which suggests it is a single cd and not an album as there is usually a lot more songs on an album than on a single. I have wrote the name of the song ‘photobooth’ and the band, ‘strings attached’ down the left and right margin to add a border like a effect. The font I used was from the examples further below. I chose this one because it look slightly like graffiti which gives it an edgy rebellious look, and because the font is so bold it stands out. I chose to have the font in black as it also makes it look bold, and looks nicely against the white background, and the grayscale effect. For the background I used the auto level key which is under image than adjustments at the top of the screen. This key automatically makes the selected image stand out and increases the contrast. For the image, I copied a picture of a Polaroid picture off Google on the internet, and then I took a picture of Thomas holding a camera, with the flash on. I then pasted the picture of the camera on top of the Polaroid picture and rotated the image, by using the scale key. When the image was to my satisfaction I then selected the entire image with the crop key on the right hand side margin and pressed enter, which then made the image a whole instead of two images pasted on top of one another. I then used the auto level key again until the image was bold. I changed the color corrections to black and white by decreasing the saturation. This was also under, image then adjustments. I did this as it looked odd in color against the black and white background, and also it makes the entire picture more urban looking, which is the effect I wanted. I heightened the brightness on the camera flash to make it really bright, too look like their was being a picture taken, this also links in with my music video promo, because in this I also use a camera flash, and a camera click to represent a picture being taken, in a photobooth. On the Polaroid at the bottom, writing is usually apparent, so I decided to also write something on the picture to add realism. I wrote, ‘you and me like young lovers do’ this is some lyrics from the actual song. To finish my cd back cover for my digipak I added necessary information including, the producers, the company and record label. I found ideas of the internet to see the conventions of cd back covers, and made up my own. I also added a barcode to show realism and also use a convention of cd back covers.



For my cd front cover, i used the white brick wall effect as the overall background. I then pasted pictures and writing on top of this layering the images to the order of which i want them too appear. I did this by selecting the image then looking at the layer number on the right hand side and moving it either up or down depending on which image i want to be on top of another. The title of the ban and the song use the same font which i found off, Google, then typed in fonts, then i scrolled down until i found an appropriate one. I made the title of the band, ‘strings attached’ larger than the name of the song ‘photobooth’ because a convention of cd front covers is one is usually larger than the other to differentiate the two. I chose to have the band name bigger and bolder because they are a new artist so the title should be the focus point of the image to introduce them, and i feel personally when buying a cd you tend to look at the artist before the song. I chose to place this layer right at the top of the front cover and adjust the size using the scale key. I wanted the title to fill the full top half of the page which really makes it stand out. The name of the song ‘photobooth’ is under the band name and slightly to the right hand side of the image. I put that here because i didn’t want it to look symmetrical, as i feel that makes an image look slightly boring and i wanted it to link with theme, which is edgy, rebellious and urban. Having this at the right slightly off centre i feel achieves this. The image on the front cover is the film rail, which i experimented with further earlier on. I really enjoyed experimenting with designing this and the outcome i was really happy with so i decided to use it. The black and white links with the rest of the images to show continuity and the pictures on the film strip themselves introduce the characters of the music video promo. Overall i am really happy with my front cover cd i feel it looks simple but effective as their was a lot of detail that went into certain aspects for example the film rail, the fonts, and adjusting the contrasts, brightness, auto levels and scales of things.



This is my final magazine advertisement for my band Strings Attached with their new debut single Photobooth. I got this font of a website, www.dafonts.com and altered the size and width to fit the page how i wanted it. I didn’t want it exactly in the middle, so i put it slightly offside to the left top corner, this gives it a more edgy, off balanced look and makes it look more rebellious and not perfect. I wrote ‘bring you’ and ‘photobooth’ in the same font also to show continuity. I made these slightly less small, so the band name stands out more and is more dominant. The background image is a white brick wall which id previously experimented with for my digipack, i think it looks effective as its not a perfect design its slightly rough looking which makes the image look more casual and links with the style of music. I also used the film rail which id used before but i hadn’t curled it round i just placed in straight on the poster and warped it slightly so it as thicker at the bottom then at the top to make it look edgy also. I then stretched the film rail using the warp key on image, distort. I then made the bits I want thin, thin and the thicker bits thicker. I selected the full image and pressed enter to make the image as a whole, then I finale warped the film rail round and round by dragging the corners to where I wanted them, and I made it look like this, so it looks like it is curling off the page. I also pasted an image of Thomas on the front and edited it makes him stand out more by changing the contrast. I made the contrast very high and the brightness very low until was satisfied. The picture is in the centre of the frame and is a medium close up of his entire body, sat down looking away, this gives a rebellious feel to it when he looks away, signifying he i aware of what is going on but chooses not to look directly at the camera. It also gives it a better link to the style of music and genre, relating to typical stereo-typical teenagers being rebellious and slightly arrogant. I then wrote some text in a text box saying the single name, the release date and the types of audio you are able to buy for this particular song. This is a convention of a music poster. I also copied a HMV logo off the internet and then cropped it so it was the right size. I then used the magic wand tool which allows you to get rid of colors, backgrounds, images you don’t want. So I used this tool between the letters to get rid of the black background so the HMV stood alone as individual letters and not linked together by a black background. I put the logo in the bottom left corner so it is out the way but with the bright pink coloring it also stands out. I added 5 ***** to advertise the single and 5 starts show that it is apparently good which is a good advertising skill, and considering the posters aim is t advertise the song I think this works well.

Drafts and analysis for magazine advertsiment poster

This is a magazine advertisement poster for the band The Enemy which are an English rock band formed in 2006. This poster is advertising their new song ‘we’ll live and die in these towns’ which is a track from their current album ‘away from here’ The entire poster is i black and white scale which straight away suggests the bands genre, rock as it looks heavy and grungy. The title of the song is at the top of the page looking slightly like a masthead. It travels across the entire top of the page and on the second line, showing the large font, making it stand out. The title is not in capital letters it is all in lower case and is in a font that looks like someone has written graffiti on it which also shows a grungy look. The title is in quotation marks which also suggest that they are lyrics. The background is all lack but from off the poster their is a spot light, the light shines across the poster, over the title and reflecting on to the drums which are the main focus point of the image.


This is one of my drafts for my magazine advertisment poster.



This is another draft for my magazine advertisment poster.

Pictures for Digipack

I took some pictures to experiment with for my digipack, if they are sucessful i will plan on using some or all in either my cd front cover and back cover or my magazine advertisment. I have taken some and edited and these are what they look like.
This was an adaptation on the previous one but this time i edited in Thomas Townsend on the front, as he is in the video so the auidience would recognise him, he also appeals to the specific target audience which the song is aimed at. I eddited him so he was black and white and played with the contrast untill he looked this dynamic.This was an example that was getting more to what i wanted for my final result. I googled a picture of a white brick wall, and pasted it on photoshop, i editied it so it looke washed out faded to give the picture a casual, laid back look. i then went on a website www.dafont.com and copied and pasted a url ofa font that i thought looked like the style i wanted my digipack to look. The font i chose was this, i believe it looks bold but computerised which makes the image appeal more to the target audience, it looks slightly like graffiti but more dynamic. I canged the size and width of the font and placed it when i felt looked best. Not directly in the middle to give it a more edgy look. I then copied the previous image of the film rail with the pictures of Tom and i in and pasted it on this image. i put it like this so it looks like its hanging off the page, curling over. This also makes the overall image not look to perfect.

This was an experiment i tested and in result really liked. I felt as the song is called photobooth i wanted to link a similarity in somewhere whether it be the idea of a passport photo style of a rail of film like this. I went on google and found a rail of film picture. The image originally had another couple in the frame, i went on photoshop and deleted their pictures and replaced them with my own. This was really tricky as i had to adjust the shape, the size and the measurements. I finaly did this satisfactory and added in my pictures to the blank squares in the middle whee i had previously deleted the other pictures. I then warped the entire image and shaped in to the specificstyle, i did this as i felt i would be able to do more with it, i could hang it over the page or have it going across the page. The image was allready black and white, so i just enhanced the contrast to make the final result look more dynamic.This i felt was a little better as it was in black and white which suddenly made the image seem more dingy looking which linked with the genre more/ i also zoomed in with the original picture and made the tree look more upfront, this fille the full pageso i didnt think there would be much point in adding anything else too extreme. The image is still plain bt the tree i feel looks mysterious and slightly edgy, this could be a positive thing, but i feel does make the image look slightly gothic moe than indie which isnt quite what i was looking for. To do this i simply changed the color contrast and made the whites whiter and the darks darker.This is just a simple picture of clouds. I took this and edtited only slightly to enhance the colors and the brightness to represent happy times. I thought it was simple and i could easily add a title and other information on the front without over doing the entire thing. However i did feel this didnt exactly link with the genre of the song.

Cd Front and Back Analysis

This is a front of a cd cover for the band Arctic Monkeys. They are an alternative rock band from Sheffield and were formed in 2002. This album is ‘Whatever people say I am, that’s what I’m not.’ It was released in January 2006 and became the UK’s fastest selling debut album, shifting over 360,000 copies in its first week and remains the fastest selling album by a band. The context of the album, the songs, the lyrics which are on the disk are known to attract young clubbers of the time, including songs such as, ‘I bet that you look good on the dancefloor’, ‘still take you home’ and ‘dancing shoes’. All of these songs suggest a lifestyle that would appeal to the younger generation, ages between 18-24. The songs talk about doing drugs before a night out, getting very drunk and causing trouble with the bouncers on a club door, and prostitutes. Knowing this you can safely say the album would appeal more to young boys and men then females as this is a stereo-typical idealistic night for young boys of today. The alum name was taking from the film, ‘Saturday night and Sunday morning’ by Albert Finney, Alex Turner the lead singer from the band chose this title for the album as he felt the film had similar themes to the songs they had produced for the album, the name links with the idea of having a mental’ weekend and then recognizing this on the Sunday morning. The film shows this, the songs they produced for the album speaks about this. The image on the cover is the band member’s friend, Chris McClure in the Korova bar in Liverpool, early hours of the morning. The band had given McClure seventy pounds to spend on a night out, and this was the outcome. The image caused lots of controversy as the NHS said it is suggesting that smoking is ok, the accusations were fought upon by the bands producer as he said, the image is not suggesting that is ok o smoke, in fact it is showing the opposite, because as you can see the man doesn’t look in good condition therefore the cigarette isn’t making him well.’ Billboards where then put up to advertise the album but without the cigarette.
The image is a close up of a man smoking, his eyes slightly squinted to show he is either drunk or blinded by the light, which is also metaphorically a song from the album. The entire image is black and white, the background been dark grey, black and the mans shirt being white. This shows the contrast between the beginning of the night when he was sober, and the end when he was completely the opposite. Also it gives a more dingy effect on the album to suggest the songs are not going to be merry. There is not a title of the album on the front page, just the artist’s name. ‘Arctic Monkeys’ is in a oblong box slightly tilted to the left, to show an edgy, not perfect look. The writing is black, the background is white to reflect the picture of the man, and the background behind him. The font looks like it has been doodled which also reflects a slightly rebellious look.

This is the back cover of the album. This also reflects the front cover, as it has the same theme and a similar mage. It is the same man from the front cover, Chris McClure, but this time he has his hea in his hands, covering his face, he still has his cigarette lit. The image shows he is either laughing and has covered his face, or he is feeling rough and drunk so he has slumped his head, i believe it is more likely to be the second reason than the first as the album is about nights out. The image is still a close up to show continuity from the front cover. The songs are listed on the left hand side in the top corner. The writing s white, which contrasts with the black background. The song titles have no punctuation, they are just written in a list underneath each other. This suggests, also, a slight rebellion. The title of the album is on both sides, the left and the right going horizontal. Then at the bottom there is the credits, the producer, director and record company, as well as the barcode.


The immaculate collection was the first greatest hit album released by Madonna in 1990 by Sire Records. The album is the best-selling compilation album ever released by a solo artist and the 13th world's best selling album of all time, with 30 million copies sold worldwide. The title of the album is a loose pun of the Immaculate Conception, the conception of the Virgin Mary without any stain of the original sin. This name follows Madonna's religious-themed songs and videos, as well as the second section of her Blond Ambition Tour, ambiented in the same way.
The front cover is of a sky blue, with a gold patterned symbol in the center. The blue represents a fresh warmth to nature/earth, which is also what her songs talk about. Gold is known to signify wealth, power and sucess. Which could link with how sucessful this album was and the idea of culture and religion also links with the color gold. The words 'the' and 'collection' are in a slightly smaller font to 'immaculuate' which really emphasises the word and meaning.

Ancillary Texts

To complete my task of constructing a music video i also have to produce two ancillary texts. I have chose to design a magazine advertisment introducing the band and there new single. I am also going to produce a digipack which is a patented style compact disk. It is important that in doing these two tasks i obtain a sense of continuity through all my work, so the same font, themes, texture and ideas will be the same all the way through my video, digipack and advertisment poster.
I am going to analys other digipacks and posters to get some ideas and to fully understand what it is i am about to produce.
A digipack contains th album disk and a dvd to add more merchandise to the packaging, to receive more money and more praise. The idea of a digipak is to advertise their product to the specific audience. I am going to look at conventions of specific music genres, associated colours, mise-en-scene and frequently used cinematography. I am going to look at target audiences and recognise what appeals to them and what they would prefer, also the representation of gender and institutional influences.
Here are some examples of completed digipaks from other artists.

Cd Cover Ideas For Front And Back And Artist Name Ideas

• A Polaroid camera around a girls neck and a rail of films and photo albums.
I think this will suggest a mysterious element. I dont want the girl to be linked with the video, just to be sat with the camera around her neck. The camera will signify photographs which will link with memories which is the main theme of the video and song. The range of different photographs in albums and on a rail will suggest a hectic fun life and the idea she has a lot of memories. The idea that she is by herself suggests lonesome. so the idea of her not loosing someone close to her so she looks at the photos to remind her of the happy times she used to have.
• A selection of different photographs of both Tom and myself, a page of me, a page of Tom and a page of either both of us, or the camera itself
This will just link with the video and i would use images from the video to put on the cd and magazine advertisment so the viewer can link them with the video.
• A empty skull full of photographs
this is unusual and different, this would show a slightly more ery effect to the whole idea. the empty skull would represent a head, and the photos would suggest that everyone has memories and those memories are stored in a persons head. So the skull filled with photos would suggest that people experience things, see things, do different things and take photos but the photos are a flash of the memory, the image itself stays in your head.
• A close up of an eye with a picture of us both in the eye ball
This would be slightly abstract. Just a simple eye and in that eye would be a picture, probably one from the video itself to link with the theme. this would suggest that once you look at a person, that image is in your head and the eyes are a main thing that identifies a memory.
• An extreme close up of a girl with a picture in both eyes of Tom
This is similar to the one above apart from their would be two pictures, and they would suggest to the audience the theme of love and relationships which links with the video.
• A boy with a picture stuck to his head, a blank picture representing photographs take a still image but not the entire memory.
this is pretty self explanitory. the empty image shows that a picture isnt for life, the memory is.
• A selection of blurry, faded, blank photographs
this is a similar reference to the one above
•A simple background, either trees, clouds or a wall, with the title and song, or a picture of the artist.

Artist Name Ideas.

The title of my song is photobooth.
The original artist is a band called Friendly Fires.
We have to alter the artists name but were allowed to keep the song. I have thought of a numerous amount of new artist/band names.
In my music video, images of a boy and a girl are shown, a boy playing a guitar and another boy dancing. So either of these options could be my band or artist. I have decided to have the boy (Thomas Townsend) whos is acting allongside myself in the music video to be on the poster and the cd cover for my digipack and anxillary texts as he fits the criteria i am trying to portray more than the others, and i believe is more photogenic. also the boy playing the guitar is the band member so i dont want him advertising the new single.
potential names:
Tommy T- Tommy Townsend (Tommy T)

Strings attatched- as i feel this links with the idea that the instrunment seen played in the video is a guitar therefore strings are what consists in a guitar. Also the idea of relationships starting andd ending in the video, and the theme memories, this links with the title because i feel when a relationship begins or ends you still have strings attached to that person. It comes from the cliche metaphor, 'strings attached.'

The Morning After- the band specialises in teenage lifestyles, and the idea of going out the night before and getting drunk then realising the morning after what you did. this would target the audience i feel.

I have decided on strings attactched as Strings attacthed-(the idea that two lovers are drawn appart from each other, sharing memories then being seperated)

PLAN! shooting scedule

I am going to plan my shooting schedule in order of months. I plan to complete my planning through September, October, November and December then start filming in January. In January i am going to experiment with camera techniques in order to get the exact footage i want. I am going to also film bits of footage so i have a variety to choose from when i begin my editing. In February I am going to film Tom and myself doing things such as play fighting, arguing, fighting, laughing, walking, shopping, eating and going to different venus like the park or the cinema. This going to show the relationship idea. I am going to take lots of shots from all different angles so i have more to work with. I am also going to film both Jack and Niall doing their peformance. I am going to film 10 minutes of Jack dancing, starting off slow then gadually increasing to fast as this will make the editing more fun to play around with and i can cut bits to fit in with the different tempo's in the song. I am going to film Niall sat down playing his guitar, stood up and other different styles, this will also come in usefull when i want him to be seen in diferent ways when i begin to edit. In March i am going to have filmed all my footage by following my storyboard and screenplay. I am going to then convert all my footage on the edditing suite and begin editing. In April i am going to have had my clips and music in place, then i am going to work with different cuts, fadings, lighting effects and the rest of my editing. Then i will hopefully have a few weeks to tweak an bits i have or havent completed.

Order Of Shots

• An introduction of Thomas- a close up to introduce him as a character, looking straight at the camera.
• An introduction of Emily
• The two together laughing and talking, filming themselves
• Thomas talking to Emily, playing
• Emily shouting at Thomas, then laughing and cuddling
• The couple realistically arguing
• The couple realistically making up
• Thomas lifting Emily up
• Niall playing his guitar-mcu
• Emily laughing and talking
• Emily on a swing in the park- ls
• Emily on the swing- mcu
• Emily on a swing- cu
• Thomas on a swing-ls
• Thomas on a swing-mcu
• Thomas on a swing-cu
• Jack dancing -ms
• Niall playing his guitar-ha
• The two laughing again
• Thomas walking away
• Emily walking away
• The two kissing and hugging
• Thomas looking through a photo album
• Emily looking through a photo album
• The two looking happy (past tense)

When the pre-chorus starts Jack is going to be dancing as the beat changes significantly and his dancing goes in time with that specific beat. When the chorus begins Niall will start playing his guitar and each time we see both of these the camera angles will change and te back drop so their never the same and looks as though their travelling for example:
Jack will first be seen in a bedroom, then in te street, then in a pub dancing.

Props, Location, Cast, Costume

PROPS

• A handheld video recorder-to be used when the couple are recording themselves, the video recorder is going to be handheld to create a home video effect, and it may be seen in some of the clips, when the video is been touched and passed about.

•The guitar the Niall uses whilst performing to show realism

I am going to use a minimum of props to show realism, and a naturalistic effect. I want the video to look un-prepared and not set up, as it is supposed to be a home made video of the couple. The shots are going to be mainly physical and contact between the two rather than using objects to come between the two people.

LOCATION

• College-the smoking area- surrounded by trees, benches and grass for both Thomas and Emily to play and run around on.
• A nearby street near college- to show movement and every day life activities.
• The park- so the couple can use the swings and slide for different scenery and game playing to show fun.
•Then a backdrop with a location on to show un-naturalism for both Niall and Jack

CAST

• Thomas Townsend and Emily Potter (myself)
•Niall Ransome to portray the singer with his guitar, i chose Niall because he plays the guitar anyways so he would be able to play an actual song so it would look to fake.
•Jack Waller to portray a random dancer, i chose Jack but he isn’t shy and would dance crazily in front of the camera and that’s they type of image i wanted.



COSTUME

• Both wearing every day typical teenage clothing of the 2010 century all the way through.
• A different change of clothing for the photo album scene and slightly different image to show time passing.
•Jack wearing every day clothes- jeans and a tshirt to show realism and as the background is going to be different i think enough will be shown through the background and jack dancing without using anything to elaborate.
•Niall wil be wearing every day clothing too to show realism
•They will all be wearing the same costumes throughout to show continuity and as though the clips been shot in one day.

Basic Outline Of My Music Video - Plan

My video is going to consist of a boy (Thomas Townsend) and myself. I am going to be filming the shots of Thomas, and Jonny Kelly, a fellow media student, is going to be filming the shots of me Thomas and me together.

• The video is going to be based on:
• A young couple in a relationship, enjoying happy times together.
• Both are reminiscing of memories they had together
• their is going to be an argument, to show the bad times as well as the good times
• Photograph clips
• Both, separately flicking through a photo album, looking at their past.

The video is going to be predominately in black and white and sepia to show the past tense and history, also to represent old fashioned films and photographs as the theme is memories. I am going to use the slow motion and fast forward technique to show the variety of pace and the ups and downs in the relationship. I am going to change colour effects to interpret that the filming was set in the summer, to create enjoyable times. I a going to experiment using different camer techniques, varying the angles. I want to use low angles ooking up at the characters to show their statuses when their happy and enjoying themselves, and high angles when they are not soo happy. I want most of the clips to be close ups to really establish their expressions and emotions towards one another.

To make the video not boring i am also going to film a male to represent the main singer in the band. He is going to be playing a guitar by himself. I am going to film him behind a backdrop and replace the backdrop with another picture, possibly a brick wall or something more extreme like passing traffic or feilds. This is just going to take the focus away from the narrative aspect of the couple together, and make the video denotation as it isa mixture of a narrative and perfomace. These clips are going to be repeated throughout the video to create a degree of authenticity. The clips are going to be off the Boy (Niall Ransome) playing his guitar from all different angles, high, low, close up and medium shots, this is going to involve the audience and also make it more enjoyable to watch.

I am also going to include Jack Waller. He is going to also take the spectators eye away from the star performing and the couples storyline, he is going to be dancing randomley. This is going to show disjuncture as it is totally irrelevent to the rest of the video. He is going to be dancing to the beat to show continuity. He is also going to be infront of the a back drop which i am going to change the picture of to busy traffic to show the unusaul aspect and give the effect of him dancing in betwen traffic.

Synopsis And Animatric

For my music video I have devised some ideas and possibilities of what to do. After much consideration i have decided to finally show teenage romance, which is what i believe the song is about, in a format that also links with the title of the song, photobooth. I am going to begin with a young girl sat on a chair posing, using different expressions, props and clothing. The girl is going to flirt with the camera, smiling, laughing and blushing. This is going to represent the vulnerability of teenage love. I am going to then have a young boy taking pictures and videoing the girl, positioning her to his satisfaction and making her laugh. The scene is going to not be entirely clear to the spectator of why it is happening, but it is going to show the closeness between the two characters and also link with the lyrics of the song. The clip is going to be simple, short but neat and effective i hope. It is going to flash from this scene, to a young boy playing a guitar in a room which will make the spectator recognise that the boy is in a band and his lyrics are in his imagination and reflect his feelings and emotions towards this girl he loves

Conventions Of Music Videos

Music videos use a variety of techniques to make the video work. These are called conventions and are:

.Imagery which means the artist interoperate the lyrics with the action performed.
.Music videos usually cut to the beat.
.Graphic matches which means that the movement, shape or colour is continued through to the next shot for example in the first shot their may be the colour blue used then in the second shot there would be an image of the sea to link the two colours together.
.Continuity editing or montage editing- the use of shot reverse or eye line match. Or the use of a variety of imagery shots to create a montage.
.Abstract which is visual imagery which represents the mood, tone or feel. For example the colour red to indicate love and romance or opposed to anger and blood.

Key Features

•Music Videos demonstrate genre characteristics (eg stage performance in metal video, dance routine for boy/girl band)
•There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting.)
•The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style.)
•There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
•There is often intertextual reference (to films, TV programmes, other music videos, etc)

.PERFORMANCE!
.NARRATIVE!
.LYRICAL REPRESENTATION!
.LYRICAL INTERPREATION!

Analysis of Music Videos

The music video is rock genre directed by Scott Lyon. The band generally appeal to the younger audience, predominately male, the band Hi-Fi’s songs usually consist of sex, drugs and partying. This song talks about a week of work then the excitement for the weekend. The music video begins like a documentary. The full video is a narrative video with no vision of the bands performance just a straightforward storyline with the song playing in the background. The amplification to this song is the way the boy in the video moves to the beat, when he sets the alarm clock off the beat starts, when the song changed pitch or pace slightly the stars movement links an reflects the music, for example in the first 10 seconds the boy sits on the bed and the music is slow and settled then when the beat is introduced the boy jumps of the bed and opens the door. This looks effective and informs the audience that the video is going to be based on the narrative. At the beginning a hand held camera is used in a boys bedroom, it focuses on the alarm clock first then moves across to the bed. The camera varies from medium shot to close up. The bedroom is blue which automatically suggests the room belongs to a male. We then see a boy laid in bed asleep. A close up then appears of the boys face, waking up as the alarm clock sirens. We see the boy sat with his head in his hands, wearing a white t-shirt to suggest purity in a morning perhaps. The room is dark which suggests something is going to happen and the boy is depressed or sad perhaps. Then there is a close up of the time, as it strikes 8am the boy jumps out of bed, runs to the bathroom, brushes his teeth, gets dressed into a suit which suggests he is maybe going to work or college. As the boy leaves the house it becomes lighter. The video still looks like a hand held camera as there is a low angle shot of him walking towards the camera and the camera looks wobbly and uncomfortable which shows it is not been specifically placed purposely it looks as though someone is also waking in front of him whilst filming him but the star is still unaware of this. He walks in time to the beat playing, this shows continuity. He then goes to the train station, misses his train, a reflection appears in a mirror, to show he has still not fully woken up and there is two sides to him. The mirror also suggests humiliation for missing the train, it emphasizes the fact he’s missed it which is embarrassing. He then gets on the train, and more and more color keeps appearing in the shot. The shot is naturally dull, and blue appears, and then green. This shows he is gradually waken up more and more. The boy is sat on the train looking out the window watching the world go by, this shows the minutes are dragging longer and longer. Their is also a video overlap, where two images collide on top of each other, the boy in the background with a fade overlap of trees passing by. This also shows the recognition of time pass. This happens frequently when the verse is being sung. An overlap of the boy stood with another overlap of the same clip on top, this makes the effect look shaky and disorientated which shows his confusion and his deflated feeling of having to go to work. He then appears outside in a busy area where people are hustling and there is a low angle looking up on the boy. He looks baffled. Then he arrives at work and is sat at a computer, working and doodling, the doodling represents boredom. This clip is very short. The beginning was long and dragged on about how annoyed he was that he had to go to work, then the section when he is at work is very short, then the section of him leaving work is very long, this suggests that he has been worked up about going to work for no reason as it really wasn’t that bad. There is a long clip in the middle, showing him leaving work, and a montage of the boy in the lift, and the traffic outside going extremely fast. this suggests the boys future when he arrives outside. we then see him running down a flight of stairs, running down some more steps, appearing outside, surrounded by more steps, this suggests he is escaping and rushing for something. ' i love by the rush' this is the lyrics when we see the traffic outside, this shows the rush of the traffic and everyone wanting to get home for te weekend. The camera angles vary on this and appear faster and more intense which also shows the idea of a hustling area. The boy then arrives at home, runs upstairs, opens his wardrobe, and then more light appears, it’s blue again, to show a male persona. There is a knock at the door, it’s his friend enters wearing black, with a red tie. The red represents love perhaps, or daring behavior. The boys both get ready, go to the shop, where more color is appearing, greens and more blues. They buy alcohol and then drink it. There is then a flash back of the boy at work again and receiving his paycheck. Then there is a flash-forward to the two boys at home drinking again. There is then a close up of empty beer bottles, the pace gets faster and more bottles are adding to the collection. They then leave, walk into the city, the lighting is dark to reflect night time and there is a close up on both boys’ feet walking to the beat, the lyrics are, 'pressure' this is said repeatedly. There is a long shot of the boys walking, and then a medium shot of the boys walking, then a close up, this also links with the beat, showing continuity. The spectator then sees the boys walk in to the pub, and then walk out, the lighting is darker and the boys are drunker which shows they had been in the pub for a while but we don’t see this. The lyrics, 'live by the weekend' are then said repeatedly as there is a montage of shots with the boys laughing, walking, talking, performing disorderly behavior, the shots are linked with a dissolve edit, this shows passing of time, and could also represent the boy state of mind, blurry due to the alcohol. they then arrive home drunk, do more silly things, like sit in the bath drinking more alcohol, falling over, being sick, then as the music fades to an end both boys pass out on the bed. The full video shows an idealistic, stereo-typical view of two young male teenagers on the weekend. The more day passes the more color is shown, this represents the gradual build up of excitement for the weekend. And as the camera shots are hand held and not precise this shows a documentary style video. The entire music video shows voyeurism as the star is unaware that we are watching everything he does. The editing shows continuity as the narrative follows on and there is no shots that don’t link with the previous. All the shots are either linked with strict cuts or a dissolve edit, this suggests the documentary style element. The strict cuts are at the beginning when the music changes pace from slow to fast, the cuts show a sharper, faster performance which suggests to the audience he is in a rush where as the dissolves appear when the stars body language is more relaxed.


The Courteeners What Took You So Long is the third single released by the band and comes under the genre soft rock. The music video begins in what looks like a warehouse. The editing is black and white, and the video reflects the beat of the song. The shot begins as a medium shot, then zooms further and further in, the spectator feels as though they are entering a room, then a cut to inside the room originally we zoomed into, we then see the band playing at a long shot, the camera is still zooming in. The beat is still reflecting the image. The beat changes to something more dynamic, with that the camera moves to door it originally walked through, and we see another member of the band walk in. This links with the title, 'what took you so long?' it is as though the rest of the band is waiting for him. he walks towards the camera. Then there is a close up of the other band member. He is only on the right hand side of the screen, the left is empty showing something or someone is missing, this could suggest the rest of the band is missing at this point. Everything is still black and white and very dark, to show dullness or mystery. We then see the single band member from behind and not from the back, this is shown through a straight forward cut. He is still on the left hand side of the screen, and in the door way, the door way borders him which makes him stand out but also separates him. The camera then zooms in further and there is a cut to him walking towards the rest of the band as they are playing there instruments. He then walks towards the microphone, and as they lyrics starts he starts singing. The mise en scene is all black and white, brick walls, and the instruments for the band, nothing else, all very minimalistic. Then there is a zoom in to the singers face, it’s an extreme close up of his singing. The camera is still and the singers face is moving from side to side, sometimes in the frame sometimes not. There is then a cut to a close up of the band and then it cuts to a long shot of the scenery. The camera pans around the space. This section, the camera pans from all different angles, high angles from the ground looking up to the artists, low angles from the ceiling looking down on them. It then pans from the sides zooming in and out, and then from behind barriers looking over. The camera never stops moving and is constantly zooming and out when the verse is being sung. When the chorus is sung the camera is still and cuts from band member to band member. The original back ground setting is replaced. The original, being a warehouse, the replacement being computerised black and white stripes, checks, and tiles. This cuts backwards and forwards. The camera then cuts from the ceiling to the floor to the walls when the lyrics are, 'dirty and missing' this suggests the dirty walls and floors and empty space reflects the word 'missing.' The is then an instrumental bit and we see a cut from the guitar strings being played, the drums being played and a long shot of the entire band playing, the computerised black and white background is shown, and line are been drawn from the band towards the camera, the band don’t move the background switches from different effects. The cuts and images are in time with the beat this shows continuity. We then see the band playing in the warehouse again, the camera zooms in and out and cuts from instrument to instrument, band member to band member, wall to wall, floor to ceiling, this all links with the beat of the song, and becomes faster and more aggressive and the band reaches climax. When the song slows down again, we see the band in the warehouse singing and playing less intense, the angles are level and the cuts are slower as well as the tracking shots. The shots cut from the warehouse to the computerised background until the end when we see the band back in the warehouse and the song ends the singer throws his microphone and walks off, then it cuts to the doorway and zooms into black.

Kasabian Vlad The Impaler was directed by Richard Ayoade. All Kasabians videos are out of the ordinary this one especially. Vlad is representing Dracula. The video begins like the beginning of a film with the credits. The music begins a screen of reds and oranges appear with the names of who the clip presents and who it is by. The reds represent death and blood. As soon as the beat changes slightly as does the image. We then see a man all in black walking towards the screen, carrying what seems to be a sword or spear. The mise-en-scene is a field, the shot is symmetrical because on both sides there is grass and the man is walking in the center down a road. The shot is in a sphere shaped frame portraying the camera lens. Red, bold writing appears saying, ‘Vlad The Impaler’ this introduces the leading character of the narrative music video. The shot freezes to give the spectator chance to read, as the writing fades the character carries on walking towards the screen. He is walking in time to the beat. The lyrics then start been sung and the shot cuts to a table, covered in sharp objects like knives an axes. The camera pans the table establishing the props. The clip cuts to a low angle of the character, still in his black cloak with a hint of red on his collar to represent blood. It cuts to a medium shot of the character sawing something on the table. The shot is from behind so we don’t see the image from the front. It then cuts to a close up of the character, he raises a spear to the screen pointing it directly at the camera, and this invites the spectator into the scene. The clip blurs, and we see a close up of the man’s eye. It then cuts very quickly from the man’s ace, to another weapon, then to the man walking down the same road we saw at the beginning. This clip is a close up, side view of the man, we see his face but we can establish where he is from the background we can see vaguely. It then cuts to a medium shot, low angle of him walking towards the camera again. The low angle represents the mans’ power, as he has a weapon in his hand this also exaggerates his strength and status. It then cuts to a tennis court, a long shot of a girl playing tennis. The beat changes, climaxing to the chorus. As this happens the shots flash from the man staring at the girl playing tennis and he girl playing tennis, this fits with the beat showing continuity. The man is standing behind a railing fence which shows he cannot harm the girl yet as he is defenseless behind the barrier. Their is then a cut to the girl walking towards the camera as she leaves the court, then a cut to the man staring at the screen then another cut to the girl walking towards the camera, this suggests where the girl is heading, towards the man. A cut to the man pointing the spear at the camera and the screen becomes red. This represents that the girl has just been killed. Their is then a cut to the man walking down the same road again with spear in his hand, the cut flashes from the man walking to a boy and a girl in a corn field walking, this suggests these are his next victims, their is then a cut to the man crouched down in the corn field watching his victims. As the lyrics ‘repeat’ are said their is an extreme close up of the mans eyes again, they are very dark which shows mystery and danger. The transitional bridge starts and the same thing as before happens, the man walks in time to the beat down the road holing his spear, this time it’s filming him from behind walking away from the camera, this suggests he has finished one dead and his heading towards the next. The clip cuts to a medium shot of a girl and boy hiding behind a fence, as the lyrics ‘cut you down; are sung there is a long shot level cut of the man stood in the field with his spear, it then cuts to the same shot but a close up. It then cuts to an empty field suggesting that’s where the victims are going to run. Their is then another cut to a field with a tent, the man is hiding and a girl appears with a torch, the torch represents vulnerability as everything else is dark, the lyrics then say ‘we have got the floor’ their an extreme close up of the same shot of the mans eyes, their is a red tint representing danger. The bridge starts again, and the lyrics ‘get loose’ are repeated. The clip flashes from the mans face with the red tint, to the girl screaming in slow motion, then back to the man again. It then cuts to the previous victims escaping and looking scared as the bridge climaxes, then as the chorus begins the man is seen running through fields with his spear. We see him chasing a variety of people through the fields. The camera varies from long angles to medium shots, all tracking and zooming in and out of characters faces, the characters run towards the camera then their is a straight level cut to them running away from the character, this looks like the camera is actually portraying the man in the black cape, and involves the spectator as it feels as though they are running away from us, the audience. These clips are in slow motion which intensifies the feeling of being chased and makes it more scary and thrilling to watch, also the lighting is all very dark apart from the characters who are in bright clothing, all wearing some tem of red to show fear. Their is then cuts of low and angles of the victims looking up at the man and high angles of the man looking down on his victims, white lights are flashing to show the purity of the victims then as soon as they get hurt the lights disappear. We then hear an instrumental bit with no lyrics and the man is stood in a circle surrounded by nuns with torches, the man is pivoting around with his spear, this shows he has been captured perhaps and their is no mistake, the pivot of the camera makes the spectator feel dizzy and defenceless for the man. We then see a level cut of the girl a tennis court and a disturbing image of a girl in pyjamas covered in blood then the man walking down the road again towards the camera with his spear. Then the music fades as does the lighting then we see tints of red and the man walking still. This shows he has escaped. The majority of the video is intense to watch as the action links and reflects the beat very well so the continuity consists. The fill video is a narrative one, we see no evidence of the band just a straight forward story being told.

Audience Research-Target Audience for Friendly Fires.

Friendly Fires are originally from St Albans, Hertfordshire and are currently signed up to XL Recordings. Xl recordings also deals with bands such as The Prodigy, Mia, Cajun Dance Party, Dizzee Rascal, The White Stripes and Radiohead. All these bands have a similar sound to them, and produce music such as techno, electro, punk and drum and bass. The majority of the bands Xl Recordings manage are new, young and fresh including Friendly Fires. This is a huge influence on their current target audience, which is generally young (16-24) and interested in social events such as gigs, concerts and festivals. These bands are advertised world wide in magazines such as NME, Kerrang and The Rolling Stones which specifies the genre.
The band was formed at a very young age, 14, when the members were still at school. This attracts young children today around the age of 14 when their interest is music and their intentions are to form a band. Knowing that successful bands such as 'Friendly Fires' have achieved this it is something for young hopeful band members to idolise and admire. The band then progressed and altered when all three boys began university. The name changed from First Day Back to the existing Friendly Fires. The band members are Ed Mac, 24, lead vocals and guitar; Jack Savidge, 24, drums; and Edd Gibson, 23, synthesiser.
(Quote from Wikipedia)
In late 2007, they became the first unsigned band to appear on Channel 4's Transmission Programme. Their single Paris achieved 'Single of The Week' in The Guardian newspaper, NME magazine, and also on Zane Lowe's BBC Radio 1 show. They have toured extensively, with past performances taking place throughout the UK, Europe, Japan, Canada, Mexico and the USA. In May 2008 their song "On Board" was featured in North American television commercials for Nintendo's Wii Fit. "On Board" is also featured in the trailer for the upcoming PlayStation 3 game Gran Turismo 5. "White Diamonds" is featured in one of the episodes in the second season of the American television series Gossip Girl. "Jump in the Pool" is the theme tune to BBC1's Final Score for the 2009/10 Football Season, aired on Saturday afternoons.
The album was certified gold in the UK; the band was nominated for a Best Breakthrough Award at The South Bank Show Awards and for ‘Best Dancefloor Filler’ at the NME Awards. They were also second on the bill on the NME Awards Tour 2009.
On 21 July 2009, the band was nominated for the Mercury Music Prize.
All this states that the bands precise target audience, and the selection of people the band aims their songs at are teenage and young adults, both male and female as the song lyrics deal with issues which are specific to this generation.
So therefore the target audience for Friendly Fires is the younger generation both males and females predominately males, due to current research, magazines such as NME, Kerrang and Rolling Stones are all more popular to the male population. The age boundaries are from 16-30.

Audience Questionaire.
For my audience research I designed a questionnaire and handed them out to 20 people aged between 16 and 24 as i believe this is the age boundary to the type of people who listen to Friendly Fires, and having researched on website and magazines my hypothesis was correct. Boys and girls between 16 and 30 listen and are fans of the band Friendly Fires. I decided to do a questionnaire also to back this up, I included questions which would identify the genre of this band, and other genres and artists. The audience were to select there favourite genre, artist, song, and why they like listening to this type of music. I asked people in college between the ages of 16 and 18. And i asked friends and family members between 18 and 24. I also believe this is the correct age boundary because all three members of the band are 23 and 24 so if they enjoy playing the music, people their age are expectedly going to enjoy listening to it.

1.What type of music do you prefer listening to?

Pop
R&B
Dance
Indie
Heavy Metal

2.What is the first thing you listening for in a song?
The Lyrics
The Beat
The Music Video

3.What lyrics appeal to you?

Relationships, Sex, Romance
Lifestyle
Family and Friends
Religion and political views

4.Who do you prefer?
Friendly Fires
Metalica
Lady gaga
DJ ...

5.What is your environment where you prefer listening to your favourite genre of music?
Dance club (rave)
Alone in your room
In the car/radio
Club (socialising)


Tally.
For qestion one there was a variety of answers, mainly pop and indie.
For question two the majority said the lyrics, a few saying the beat and only one saying the music video.
For question three 4 people saidd love, sex, romance but the rest said lifestyle. i asked them to be more specific and they said, going out, having fun, meeting people and getting drunk and partying.
For question four 2 people said Lady GaGa the rest said Friendly fires, many had never heard of Metalica which is a heavy metal band, and no one liked dg music.
For the final question, all possible answers were chosen, 6 saying in a dance club when they are drunk, 4 saying in their room alone, 3 saying in the car and on the radio, 7 said in a club where you socialise, given examples of Welly Club in Hull and Piper Club in Hull.

Looking at my results i can say that the majority of the 16-2 year olds i asked prefer listening to indie music like Friendly Fires in clubs like Welly and Piper, but when they hear the music, they enjoy listening to the lyrics as they are more meaningful and relevent to their lifestyle and era today.
Knowing these facts and figures i put into perspective the band and song i had chosen and realised that for my task to construct a music video promo and digipack i will have to use techniques to appeal to this audience of 16-23 year olds as they are the ones listening to the style of music andd enjoying it.

I chose 4 people, two boys and two girls, to listen to the song Friendly Fires- Photobooth and tell me what and why they like about it?

1.I like the lyrics. They talk about a young couples relationship, the ups and the downs, the beat is very up fast, you can dance to it, or just sit and chill with it playing in the background. I love Friendly Fires as there songs are always unique but meaningful with a catchy beat.
(Katy Booker, female, 17)

2.The song is very catchy it has a real good beat to it, i love dancing to this in clubs. The lyrics are meaningful but not too depressing just relevant to most young people today.
(Lee Green, male, 22)

3.I absolutely love Friendly Fires, and this song isn’t one of my favourites as the lyrics are a bit bland but the beat is catchy, its just real relaxing but every time you hear it makes you happy, and i can relate as i have had so many sessions in a photobooth with my ex boyfriends.
(Sophie Olivia, female, 20)

4.Class song, every time this is played in a club or bar i always feel like moving, real chilled out and great lyrics. Friendly fires are class.
(Tom Snowdon, male, 18)

Looking at this and reading the comments i can straight away recognise that most people around the age of 16-23 male and female all love the band and enjoy this song. They al mention how catchy the beat is and meaningful the lyrics are. This shows that the target audience is pretty self explanotory, so i will be able to link these comments and opinions in with my task.

My Chosen Song Choice

Potential ideas for Songs
.Pulp-Common People
.The Coral-Dreaming of you
.The Beatles-Get Back
.The Cure-Boys Don’t Cry
.Friendly Fires-Photo booth
.The Cranberries-Zombie
All these songs have a similar idealistic style to them, they all cover more or less the same genre being, indie, punk, fold and rock. I like this style as music personally as i feel the lyrics are so much more meaningful and imaginative then other genres. Also a lot of these songs i have been brought up with so i can think of many ideas i would be able to put together to form a video. After due consideration though i have finally decided to construct a video to the song Photobooth by Friendly Fires. I have chosen this specific song as i feel it will be easy to associate with my own life and experiences because the song talks about romance, teenage lifestyle, relationships, memories and having fun. This will make it more interesting and enjoyable for ideas and imaginative suggestions to be put together to complete the final result. Also the song is quite up tempo which makes it easier to include actions and a simplified storyline.



This is the original video for the song. I feel this is extremely simple but works slightly. The video is simply of a girl standing in what looks like a photobooth or some kind of room with a back drop to portray a photobooth and she looks as though she is having plenty of photos and video snaps taken. The girl begins to dance and different tints of color are layed over the camera lens. The camera doesn't move once, its still on a tripod. The girl performs for the camera. What makes the video consistent and work is the act she dances in time with the beat so the spectator doesn't get bored but most importantly it doesn't look our of place or not purposely done.

The song was written at the beginning of 2006 and released in November that same year. The Genre of this band/song is electro pop so for research i have looked up similar bands such as The Human League, Depeche Mode, Soft cell, Ladytron, Peaches, Little Boots, Ladyhawk, Dragonette and The Knife. I have found out that David Bowie was a big influence for many of these bands and the most recent influential female artists are Little Boots and Ladyhawk.

Electro Pop is known to be electronical and robotic, usually made up by computerised sounds a little like dance music but with catchy hooks and sound slightly sci-fi. Instruments used for electro-pop are drums, guitar, keyboard, synthesizer and vocoder.

Friendly Fires-Photo Booth Lyrics

You and me in the photobooth
Waiting for the flash, close the curtain urgently
You and me like young lovers do
Timing for the kiss and close enough to hear you breathe
You and me in the photobooth
Waiting for the flash, style with a cup of tea
You and me in the photobooth
Giving it the natch, posing like we're this year's models

You take a lot and call me up
You show up
I suppose you're right
I tell a lie
You miss

You wanna shake it right down
You wanna leave me somehow
On black and white negatives
You wanna shake it right
you wanna shake it right down
You wanna leave me somehow
On black and white negatives
You wanna shake it right
x2

Structure
verse1- pre chorus- chorus- verse2- pre chorus- chorus

My Interpretation of the song...

I personally think the song is written merely to express the feelings of a young couple's relationship, early days. The song is simply about a young boy and girl, possibly mid 20's and suggests they may be on a date, which has lead to them taking some pictures in a photobooth. The song describes the couple running in and out of a photobooth taking different pictures, with different expressions and alternating positions. This suggests the relationship is quite recent as at the beginning of a relationship your most likely to have this kind of flirtatious banter. The song talks about lots of pictures been taken and saved on negatives as a memorial of their day out.