Ancillary Texts

To complete my task of constructing a music video i also have to produce two ancillary texts. I have chose to design a magazine advertisment introducing the band and there new single. I am also going to produce a digipack which is a patented style compact disk. It is important that in doing these two tasks i obtain a sense of continuity through all my work, so the same font, themes, texture and ideas will be the same all the way through my video, digipack and advertisment poster.
I am going to analys other digipacks and posters to get some ideas and to fully understand what it is i am about to produce.
A digipack contains th album disk and a dvd to add more merchandise to the packaging, to receive more money and more praise. The idea of a digipak is to advertise their product to the specific audience. I am going to look at conventions of specific music genres, associated colours, mise-en-scene and frequently used cinematography. I am going to look at target audiences and recognise what appeals to them and what they would prefer, also the representation of gender and institutional influences.
Here are some examples of completed digipaks from other artists.