Music Video Brief

For my Media Studies A2 coursework we were given a booklet of thirteen briefs. For our task we had to choose one of these briefs to act upon. There were two initial briefs I was interested in
1) A promotional package for the release of an album to include a music promo video, together with
- A cover for the artists new album with a case
- A magazine advertisement for the CD.

I was also interested in the brief:
5) A promotion package for a new soap opera, to include a TV trailer, together with:
- A listings magazine front cover featuring the new soap
- A poster for the soap.

I decided to choose the music video.
I was interested in the music video because I have been surrounded by a variety of different music media products throughout my life. Through the prime of MTV, the establishment of sky and music channels and the rise of bands to this present day my music enjoyment has increasingly risen.
As a young child I was introduced to bands such as, The beautiful south, Crowded House, Simply Red, The Beatles, The Cranberries, Oasis, Blur and much more. These have all developed my gratification for music, and have influenced my music taste today. Everyday I will listen to music whether it be through my iPod, radio, TV or mobile phone, and with the use of sky, music videos are shown constantly. I find it intriguing how music videos are made and it would fascinate me to be given the opportunity to make one of my own. It interests me how artists are marketed in music videos and are completely made to look look entirely different through the use of make-up, costume and the mise-en-scene. The artists can decide what they want their music video to entail, where they want it set and how they want to look and id like to be able to do this to satisfy my desires and my chosen casts desires.
The aim of a music video is to promote and entertain by offering voyeuristic pleasures for the audience. Which means giving them the opportunity to learn things through the media, without the 'star' being aware that an audience is watching them.
To be able to also produce a cd cover for the chosen artist and song i decide upon also fascinates me. I would love the chance to be able to film a video then convert that image and star from the video onto a cd case and make them look an icon. It will be a challenge to portray the genre, style and song through one single image and design.
Designing a magazine advertisment for the song also will be enjoyable as i will have to portray a similar thing as i would do for the cd to a magazine advertisment too. Both aspects need to portray the idea of a specific target audience and to be able to do this just through image and text will be difficuilt but fun i hope.